The tragic breaking point for major brewery closures is no longer "coming soon." It's a macabre event that has been framed as something perpetually on the horizon for years, but there's no use in denying it anymore–the great die-off is here. It's now. The culling of the herd is underway in 2023, and simply making great beer is no guarantee of survival.
I wholeheartedly disagree. I do not believe that craft beer is facing an "apocalypse."
So, what does this mean for our industry?