"Eat s--- 51st state anti-semite loser. Israel now and forever. Until every last Hamas rat is eliminated."
It's also what just earned Cifu an indefinite suspension from the NHL—for conduct detrimental to common sense. The NHL called Cifu's posts "unacceptable and inappropriate." That's legalese for, "What were you thinking?!"
Cifu has since deleted the posts, deactivated his account, and issued the classic "this doesn't reflect who I am" apology. But here's the thing: it absolutely does.
Courts and companies alike routinely treat public statements—especially those posted by people in power—as evidence of intent, character, and yes, liability.
Employers, take note:
✍️ You don't need to wait for someone to "go viral" to take action.
✍️ Your social media policy better be more than a 2011 cut-and-paste job.
✍️ If your execs are online, they're not "off the clock"—they're in the spotlight.
You can't claim to value inclusion and professionalism Monday through Friday and let your leadership tweet like internet trolls on weekends. Free speech protects you from the government, not from your shareholders, sponsors, or the court of public opinion.
In short: If you're going to hit "post," act like opposing counsel is already drafting the exhibit list or the press is already drafting the headline.