Tuesday, February 28, 2023

Do your business’s philosophy, values, and vision match your mission statement

On this week's episode of The Start A Brewery Podcast, I join hosts Laura Lodge and Candace Moon, along with guests Ren Navarro (the owner/operator of Beer. Diversity., and my co-presenter at the upcoming Craft Brewers Conference) and Jason Gladfelter (of Vombuds, LLC) to discuss how a business's mission statement should align with and reflect its philosophy, values, and vision. 

We discuss the important questions of "Who are you?" and "What do you collectively as a team and a business represent?" While we answer these questions in the context of starting a brewery, the issues we discuss and the lessons we teach are applicable to any business of any size, startup or established, small or big.

Within the context of exploring what mission statements are, why they are important, and how to help others create them, we weave in a conversation about the importance of walking your talk for your team and for your community, in addition to how to maintain best practices as an employer of choice.

You can find the episode on Apple Podcasts, Spotify, your podcast app of choice, or at the Start A Brewery website.