1.) Creature Comforts refused to voluntarily recognize the union.
2.) BUG filed a representation petition with the National Labor Relations Board.
4.) BUG has now harnessed the power of social media to start a public campaign against Creature Comforts accusing it of union busting.
Needless to say, at least some of Creature Comforts' consumers are not happy with steps two and three. They've taken to social media themselves, hijacking the brewery's own Instagram posts to express their displeasure.
- just wondering why you fear your workers being able to demand better for themselves
- Yooo recognize that union. Stop with the union busting, it's a massive waste of money. Just meet your workers in good faith, it's so easy.
- So disappointed that you would rather spend $ union busting than meeting in good faith with the workers whose labor has made your beer and brand so successful in the first place. You could have been the coolest and best brewery in GA, but instead you've decided to become the wackest. #NotSoCreatureComforts
- Recognize the damn union!
- I have to stop drinking your beer indefinitely and tell others to do the same until you recognize the union ☹️
- Hard pass 'til the union busting stops. Booooooooooo
- i hope you guys recognize the union so i won't have to stop drinking your beer, cuz i will
- End your union busting tactics and actually support your employees
- Union busting is way more expensive than negotiating in good faith (not to mention is a disgusting thing to do).
Employers at companies with organizing campaigns or strikes have a better chance of building a place where workers want to stay — if they would only listen to what their workers are trying to tell them.
Most don't, and instead turn to scorched-earth campaigns against organizing workers. Companies like Amazon and Starbucks epitomize this zero-sum approach — any victory for the union is a defeat for the company. Both companies have committed or been accused by the NLRB's General Counsel of scores of violations of labor law, including intimidating and firing workers who support the union and refusing to bargain with the union after it won the right to represent workers.