Wednesday, February 17, 2021

Pop culture as a means to break down inherent biases and prejudiced divides

Think about it. If you want to know where the American public is, look at the money being spent on advertising. Did you ever five years ago think every second or third ad out of five or six you turn on would be biracial couples. [Applause] No, I'm not being facetious. The reason I'm so hopeful is this new generation. They're not like us. They're thinking differently. They're more open. And we have to take advantage of it.

Those were the words of President Biden last night, speaking about race relations during his CNN Town Hall

He's 100 percent correct. 

The President's point about biracial couples (and I’ll add LGBT couples) in advertising is spot on

Too many of us hold inherent biases (or outright prejudices) based on characteristics such as race. We can’t break down barriers and end prejudices until we normalize the thing people are biased against. For better or worse, pop culture is powerful. The more we see these images on our television and in our movies will allow them to enter our consciousnesses. As silly as it may seem, this is an important step in breaking down biases and prejudices.