Monday, October 17, 2011

Some social media stats to get you thinking this week


This time next week, I’ll be in Denver to speak about workplace social media issues at the annual Meritas Litigation and Labor & Employment Conference. In preparing for my session, I came across the following statistics (taken from a recent survey conducted by DLA Piper):

Of employees who use social media sites for personal use:
  • 39% have befriended a colleague or business contact on Facebook or LinkedIn
  • 14% have posted a status update or tweeted about their work
  • 22% have posted a status update or tweeted about a work colleague
  • 28% have posted photos of colleagues or business activities
  • 1% have posted confidential business information
Of employers:
  • 21% have taken disciplinary action because of information an employee has posted about a co-worker
  • 25% have taken disciplinary action because of information an employee has posted about their activities at work
  • 31% have taken disciplinary action because of information an employee has posted about the organization
  • 30% have taken disciplinary action because of the level of an employee’s social media use at work
Despite these results, only 14% of employers reported having a social media policy that regulated the use of social media outside the workplace. In other words, there is still a huge divide between employees’ use of social media and employers’ regulation of that use.

Employers, you may think it is common sense that your employees not Tweet or Facebook about the goings-on in your workplace. These numbers say otherwise. Doesn’t it make sense to have a formal, written policy to guide the discussion, set expectations, and bridge this gap?

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