Yesterday, I discussed the importance of having a policy covering workplace visual recording by employees. Employees snapping cell-phone photos or shooting video is not your only risk. If your organization has a social media presence, and will use this media to post and share photographs and videos of employees (at organizational events, etc.), it is best to let employees know that their photographs or likenesses may appear from time to time on these websites.
There are two ways to accomplish this goal: an opt-in (requiring employees affirmatively to sign a document granting permission) or an opt-out (advising that any employees who does not want his or her likeness used must inform the company). From a practical standpoint, the opt-out is administratively easier. It also provides the same level of protection, provided that the policy is clearly and uniformly disseminated to all affected employees.
This issue is one of many that will be discussed in the upcoming HR and Social Media: Practical and Legal Guidance.